the new seed
Share your ideas. That is what I told someone in a meeting today.
This came after they mentioned in passing that they have been working on some sort of website with their friends. The person wanted to keep the website a secret until it was definitely online and happening. I stressed the importance of telling people about your ideas, engage people with them, ask for support or at the very least, to be aware of your creative plans.
I guess after stating this, I figured I should announce my newest idea, well, the seed of an idea anyhow.
In January 2013, I plan to run a festival. Running a festival is not a new idea, we all are well aware of this. However, it almost feels wrong to label this event as such. Most festivals I have been to, I have been aware of where it would take place. Most festivals I have been to, you are supplied with all the pieces of puzzle. You know when every act is going to be playing, where they will be playing and you also know that the security guard is going to stop you if you try enter the backstage compound.
However, one thing that has gotten me thinking about events these days and after many discussions with colleagues and general lovers of the arts alike, is that people are thirsty for an experience. Correct me if I am wrong, however, I feel like people are getting sick of the big acts playing festivals and long lines for cheap hot dogs and alcohol that just speeds up the process of that slow wait in the long toilet cue. Various festivals that tour across Australia are looking to make a decent buck and they think that all their audiences want is a quick day of radio friendly bands and some sunburn to match. Although, the experience of something curious and weird has been selling tickets to some events faster than you could say ‘Kanye west is cancelling his show in Adelaide’.
You only had to walk along the 3000+ people in a cue to Barrio, to understand the appreciation of the unknown. The bizarre. The participative experience. Although this was a free club, I understand that curiosity will have someone reaching deeper into their pocket to find those few extra dollars. I’ve even witnessed people pay a small fee to attend a mystery tour across the city of Adelaide earlier this year when I ran Moving Music | Tour 1.
After various discussions with the team of incredible self-starters who are part of Moving Music, we have all agreed that we wish to invest our time (and in some cases, money) into a full scale Moving Music festival next January 2013. So what can people expect from this?
Well, you can expect a cross artform day long festival, visual artists collaborating with bands, a festival where you become the artist in some scenarios. A festival that caters for those who are thirsty for another experience in their life. Don’t expect a map, we will lead you.
So, there it is, the seed of an idea, it is small, though with time, it will grow. Now I would like to know, who has some water?





